IKEA and Xbox's YXSTABY Gaming Furniture Collection Goes on Sale in the UK

IKEA's living rooms just got a controller-shaped makeover. On October 1, the retailer's YXSTABY collection, a nine-piece range designed in partnership with Xbox, went on sale in UK stores and online, turning the shape of a game controller into stools, cushions, side tables and storage. It's IKEA's first collaboration built entirely around a video game platform, and it's aimed squarely at players who game in a shared living room rather than a dedicated setup.

A controller, turned into furniture

YXSTABY takes its name from the four face buttons on an Xbox Wireless Controller, and the collection leans hard on that shape language. The standout piece is a stool modelled directly on the controller's thumbstick, built from the original design files used by Xbox's own hardware team. Its base curves and tilts the way a thumbstick does, and the seat carries the same textured, grooved surface as the real part, scaled up for comfort rather than grip.

Elsewhere, the four-pronged D-pad reappears twice: as a green cushion and as a mirrored stainless-steel platter meant for snacks during a session. A mirrored display box stores controllers and other collectibles behind glass, a rolling side table and a castor-mounted TV stand are built to move out of the way when the console goes quiet, and a monitor stand and a laptop stand with built-in storage round out the range.

Built by one designer from each side

IKEA says every piece in the range was developed by a single designer from IKEA of Sweden paired with a single Xbox hardware designer, rather than by separate teams working from a brief. IKEA of Sweden designer David Wahl, who worked on the collection, has described his own history with the brand bluntly: he queued all night for his first Xbox console 25 years ago. His colleague Philip Dilé, a product design developer on the project, has said the goal was furniture people would want in a living room whether or not anyone was gaming in it, rather than merchandise that only makes sense switched on.

Why a furniture brand is chasing gamers

The collaboration doubles as a reminder of how big Xbox's reach has become away from the console itself. A launch spot for the range features Tracer and Jetpack Cat from Overwatch, Blizzard's hero shooter, which Xbox now has access to as part of Microsoft's Activision Blizzard ownership. It's a soft nod to the fact that Xbox increasingly sells itself as a surrounding ecosystem of games, subscriptions and now home goods, rather than a single box under the TV.

Price, availability and what's next

In the UK, YXSTABY prices run from £12 for the smaller accessories up to £115 for the TV stand and lounge chair, with the full range live now in stores and on IKEA's UK site. The rollout is staggered by market: IKEA's US product listing prices the same nine pieces from $17.99 up to $179.99, but lists them as available online from November 30 rather than immediately, with Canada and other markets following their own schedules.

• Gaming thumb stick stool (green or black) — $49.99
• Gaming controller display box — $29.99
• Gaming TV stand on castors — $149.99
• Gaming side table on castors — $179.99
• Gaming lounge chair — $119.99
• Gaming D-pad cushion and platter — $17.99 each

“I queued all night 25 years ago to get my hands on the first Xbox.”David Wahl, Designer, IKEA of Sweden

Neither company has said whether YXSTABY is a one-off or the start of a recurring line, but the staggered international rollout suggests IKEA is treating it as a full retail collection rather than a Gamescom novelty. For now, it's the clearest sign yet that Xbox sees the living room itself, not just what's plugged into the TV, as part of its platform.